The Advantages of Research & Development 商业 Strategies

泰勒·拉科马;由jayne thompson评论,llb,llm; 2019年1月28日更新

Research and Development departments are common in many larger companies, especially those working with newer products or technologies subject to important shifts. While research and development work can be instrumental in creating new products or adding features to old products, the work that the department does is more complex than simple innovation. R&D is connected to marketing, cost management and other parts of business strategy.

市场参与度的飞跃

Market participation refers to the ability to attract new customers and win customer interest. At its core, research and development is about innovation, about offering consumers something they have never seen before. When R&D can pull off such a product offering, the interest that consumers have can cause a sharp leap in market participation and sales. It may even create an entirely new market for the company.

成本管理的好处

Research and development does not produce value directly in relation to how much funding the department receives. It is unique in this property; the success of R&D depends more on the practices, talents and innovations of the people working there than on how much money the department receives. This means that a company can actually spend less money on research and development than many competitors but work to secure talented employees and proper goal orientation and still produce good results.

强大的营销抵押品

研发战略允许公司制定强有力的营销活动和广告策略。这两个人很好地合作。研发部门致力于新产品设计或增加功能,营销部门以最激动人心的方式解释这些变化,以吸引客户,在两个分支机构之间创造协同效应。

匹配和拥抱趋势

Many times a market is already embracing a trend, and the research and development department can be used to make the business active in that trend and increase sales. For example, in markets rapidly embracing green products, a company can use research and development to make products out of natural ingredients, recycled materials or biodegradable substances, allowing for the release of an eco-friendly version of the product that increases sales. When R&D can catch up with trends, the business is seen as adaptable and profitable.

esprit de corps

公司研发方向的一个重要的,如果有点无形的好处是 esprit de corps - 一个法语短语,大致翻译为“群体精神”,长期以来被认为是任何组织中的重要品质,而且,特别是,如果要实现组织的全部潜力,企业管理必须努力实现这一目标。鼓励创新的公司,特别是那些使员工能够追随他们的激情的公司,其效率明显高于其他公司。

哈佛商业评论报道的一项持续研究指出,“伟大的公司有不同的看法。”其中一个差异是他们强调创新是核心价值;它总是伴随着群体精神。这些组合使这些公司高度稳定和高效。

关于作者

tyler lacoma在乔治福克斯大学毕业并获得商业管理和写作/文学学位后,多年来一直担任作家和编辑。他为客户提供商业和技术主题,如obsessable,ebsco,drop.io,tac group,anaxos,动态页面解决方案等,专注于生态,营销和现代趋势。

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