The Advantages of Research & Development 商业 Strategies

泰勒lacoma;由杰恩·汤普森,法学学士,法学硕士审查;更新2019年1月28

Research and Development departments are common in many larger companies, especially those working with newer products or technologies subject to important shifts. While research and development work can be instrumental in creating new products or adding features to old products, the work that the department does is more complex than simple innovation. R&D is connected to marketing, cost management and other parts of business strategy.

在市场参与飞跃

Market participation refers to the ability to attract new customers and win customer interest. At its core, research and development is about innovation, about offering consumers something they have never seen before. When R&D can pull off such a product offering, the interest that consumers have can cause a sharp leap in market participation and sales. It may even create an entirely new market for the company.

成本管理效益

Research and development does not produce value directly in relation to how much funding the department receives. It is unique in this property; the success of R&D depends more on the practices, talents and innovations of the people working there than on how much money the department receives. This means that a company can actually spend less money on research and development than many competitors but work to secure talented employees and proper goal orientation and still produce good results.

强大的营销抵押品

研究和发展战略让企业创造强大的营销活动和广告策略。两人携手很好。研发部门工作,使新产品的设计或增加新的功能,以及市场营销部门把这些变化中最令人兴奋的光可能以吸引顾客,创造了两个分支之间的协同作用。

匹配和拥抱趋势

Many times a market is already embracing a trend, and the research and development department can be used to make the business active in that trend and increase sales. For example, in markets rapidly embracing green products, a company can use research and development to make products out of natural ingredients, recycled materials or biodegradable substances, allowing for the release of an eco-friendly version of the product that increases sales. When R&D can catch up with trends, the business is seen as adaptable and profitable.

袍泽

公司的研究的一个重要的,如果有点无形的利益和发展走向的方向是 袍泽 - 法国短语,翻译,粗略来算,“团队精神”,只要承认任何组织的重要品质,而且不过,具体而言,如一些企业经营管理必须努力实现如果组织的全部潜能,也能够实现。鼓励创新的公司,尤其是对员工授权那些跟随他们的激情,都明显比其他人更富有成效。

报道哈佛商业评论正在进行的研究指出,“伟大的公司有不同的想法。”其中的一个他们强调的是差异创新为核心价值;它总是被一群精神陪同。 ,使得这些公司高度稳定和富有成效的。

关于作者

泰勒lacoma已经从乔治福克斯大学毕业并获得商业管理和写作/文学学位后当了一名作家和编辑了好几年。我的作品在商业和技术主题的客户:如Obsessable,EBSCO,drop.io,交组的Anaxos,动态网页的解决方案和其他人,专门从事生态学,市场营销和现代潮流。

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